Hiring for Lead Generation roles

Position: Lead Generation Executive

Industry type: IT Services & Consulting
Department: Marketing
Educational Qualifications: Any Graduate
Exp required: Minimum of 1 year in similar roles
Location: Remote / Hybrid

Skills required:

• Essential requirements:
o Excellent English communication skills (verbal and written) with good negotiation skills
o Working knowledge of outbound calling for lead generation and/or email marketing and/or other online lead generation processes
o Business Development and hunter mentality, with willingness to work in a target-driven environment
o Acumen for new lead generation and tracking

• Desirable requirements:
o Experience in using Microsoft Dynamics CRM or other similar CRM tools
o Knowledge of IT software services industry
o Basic knowledge of accounting principles


Job description:
• Develop a strong knowledge of the company’s services in order to facilitate the sales process
• Build, maintain and utilize a lead generation database for various regions in US and other similar countries where B2B business opportunities exist
• Conduct customer research and market analysis to obtain information about potential leads
• Contact prospects via calls and/or emails to qualify the leads and develop new business
• Effectively articulate and map our value proposition to the leads and prospects, while understanding their pain-points and offering unique ways in which our organization can support them
• Research, track, maintain and update leads and qualified leads
• Qualify the leads and pass on to the Pre-sales and/or Business Development teams for sending proposals and closing the opportunity
• Co-ordinate with other teams such as Pre-Sales / Solutions Marketing / Business Development to effectively reach out to decision-makers in the target organizations
• Participate in proposal preparation and sales decks for initial pitch
• Provide accurate and timely information to management

Call Type

Skills Required

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