Anirban
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Lead Generation Executive
Job Description
• Work closely with the sales team in identifying target market, target accounts and services to be covered in the business development (lead generation) activity.
• Plan and oversee segment and account level research and map the account, identify potential clients, identify key needs.
• Oversee Contact database management – data sourcing, contact qualification, classification, communication and updates.
• Plan out lead generation campaigns with the head of field marketing including email and calling campaign plan, lead qualification follow-up and nurturing.
• Oversee calling, lead qualification and handover to sales.
Tracking and Reporting
• Report weekly activity and log all lead related data.
• Pipeline reporting and tracking from lead to pursuit to closure.
KRAs :–
• Development and execution of quarterly and yearly lead generation plan.
• Performance indicators will include-
? Quality of leads generated
? Progression of leads into opportunities
? Number of deal closures and new client acquisition
? Value of business generated
• Overall team management, training, and performance management.
Requirements:-
• Experience: 1-2 years
• Ability to work in a goal oriented environment under pressure.
• Strong interpersonal, written and communication skills a must.
• Experience working with multiple products and services.
• Confident and polished phone prospecting skills required.
• Outstanding skill in the use of Word, Excel, and various email programs.
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