Jace
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We are an online marketing firm that helps offline businesses to generate more revenue through a consultative approach to lead generation.
We have just launched a campaign designed to target real estate agents and brokers in the USA. We are offering an over-the-shoulder video analysis of their website, how it is stacking up in the search engines, and help them to strategically plan their Adwords spend. A major difference for us is that we have an accountant walk through the data so the client fully understands their cost per lead and their return on investment. We are offering this consultation for $79, but we sometimes refer to it as a lead generation audit.
We are finding that many real estate brokers do not know exactly how much an online lead costs them. They may not have conversion tracking set up on their website. They may be overspending on bad keywords. Or their account may have been set up by someone who was not an expert in Adwords.
Our pitch to these real estate agents is this:
If you are happy with the number of leads you get and the price you pay, then there is no need for our analysis. But if you could use more leads, or you want to decrease your cost per lead, then you should let us audit your account.
And we guarantee $300 in actionable information or we will provide a complete refund.
December is traditionally a slow time for many real estate agents because of the holidays, and so now is a GREAT time to get them on the phone to discuss their marketing strategy for 2016.
Some lead in questions are:
- Do you know what your return on investment was for online marketing in 2015?
- Has your marketing team been able to decrease your Cost Per Online Lead since 2014?
- Would it be beneficial to sit down with an accountant to go over your cost per lead and discuss ways to improve it?
- Are you running your Adwords account yourself or are you having another firm? Is that firm providing you detailed information about your cost per lead, and providing you a break-even analysis for ranking your website organically?
- Are you happy with your online lead generation this year or would you be open to our team providing you a finance-focused audit?
We are primarily targeting real estate agents via social media and taking them to this landing page where you can watch our sales video:
https://success.reallylocalmarketing.com/real-estate-audit1215
We are not providing you with a list of realtors. The best way to develop a prospect list is to search real estate terms (homes for sale in XXXXXX) in cities and suburbs across the country. If the realtor has an advertisement showing on Google, then they are already spending money.
The companies listed at the top are probably spending the most money and so the pitch to them should be to ask if they would like their account audited for wasteful spending. Has their cost per lead improved by more than 15% since 2014?
The companies listed at the bottom are probably not spending enough, and so the pitch to them should be to ask if they are happy with the number of qualified leads coming from their website. If they could get more leads at the same cost per lead, would they be interested?
Many people will ask if this is free. Or they will wonder why this is not free.
The answer: this is not a canned report from some software tool. This is a customized, recorded over-the-shoulder video of our team analyzing your website, your Google Adwords account, and your organic search ranking. This takes 2-3 days for us to complete. And we are guaranteeing $300 in value or we'll provide a refund. This isn't a pitch. This is us providing you valuable information to plan their marketing strategy in 2016.
When the prospect agrees to purchase the analysis, you will go to our website to record their information and then schedule a 15-minute call for our team to call them back and get more information.
You can also ask the customer if they are sitting at their computer, and if they are, then you can direct them to our website and walk them through entering their credit card information on their own. Some may be more comfortable than providing their payment information to a telemarketer.
If prospects would like to speak with our team directly, you can get their phone number and a member of our team will call them back to discuss. You will be paid $15 for each of these conversations that you refer to our team, so it is in your best interest to close the deal. Remind them of the money-back guarantee.
All applicants will undergo a Skype interview.
The expected duration of this job is through the end of February. At that time, home buying season picks up and many agents do not have time to plan strategy. Now is the time to MAKE MONEY!!!
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